The quest for the perfect cooling sensation in consumer products has led to the development of advanced ingredients that outperform traditional options. At NINGBO INNO PHARMCHEM CO.,LTD., we champion WS-23 as a leading menthol alternative cooling agent, offering a compelling blend of efficacy, versatility, and sensory superiority.

Menthol, while effective, comes with inherent limitations: a strong, often dominant minty flavor and aroma, and a cooling effect that can sometimes feel harsh or stingy. WS-23 addresses these drawbacks by delivering a pure, clean cooling sensation that is both long-lasting and smooth. This means product developers can achieve a powerful cooling effect without compromising the delicate flavor profiles of their creations, whether it’s a complex beverage, a subtle skincare product, or a flavored confection.

The key to WS-23's advantage lies in its chemical structure and its interaction with cold receptors. It provides a cooling effect that is perceived as more natural and less irritating than menthol. This makes it an ideal candidate for applications where a gentle yet noticeable coolness is desired. For instance, as a low dosage cooling agent for cosmetics, it imparts a refreshing feel without causing redness or discomfort, making it suitable for sensitive skin formulations.

Furthermore, the superior heat resistance of WS-23 is a significant benefit for manufacturers. This property ensures that the cooling efficacy remains intact even during high-temperature processing, a common challenge with less stable cooling agents. This heat-resistant cooling agent for baking, for example, allows for creative applications in baked goods that seek a surprising cool element.

NINGBO INNO PHARMCHEM CO.,LTD. is committed to providing the market with high-performance ingredients. Our WS-23 is a testament to this commitment, offering a synthetic cooling agent without mint flavor that empowers brands to innovate and delight consumers. By understanding the science behind WS-23 and its advantages over menthol, manufacturers can make informed decisions to enhance their product offerings and gain a competitive edge. Consider the superior performance and versatility of WS-23 for your next product launch.

Reach out to NINGBO INNO PHARMCHEM CO.,LTD. to learn more about incorporating WS-23 into your formulations and unlocking a new level of refreshing experiences for your customers.