Pyrroloquinoline Quinone (PQQ) is gaining recognition not only as a potent supplement ingredient but also as a beneficial component in functional foods and beverages. Naturally occurring in foods like fermented soybeans, kiwi, and green peppers, PQQ's presence in our diet contributes to cellular health and offers a range of potential health benefits.

For the food and beverage industry, PQQ offers exciting opportunities to create products that support cellular energy, cognitive function, and antioxidant defense. PQQ is typically available in two forms suitable for formulation: PQQ Disodium Salt, which is water-dispersible and ideal for powdered mixes, tablets, capsules, and gummies; and PQQ Acid, which is oil-soluble and well-suited for products like chocolates, softgels, and tinctures. It can also be emulsified for water-based beverages.

The recommended dosage for PQQ is generally 10-20mg per day. Its slightly earthy taste can be effectively masked in a variety of food and beverage applications, especially when combined with other flavors. Formulating with PQQ is straightforward; it integrates well into existing product matrices without significantly impacting taste, appearance, or shelf life when used at recommended levels. For instance, incorporating PQQ into energy bars can provide consumers with a convenient way to support their cellular energy needs.

The FDA has affirmed PQQ Disodium Salt as GRAS (Generally Recognized As Safe) for food and beverage products, further validating its use in these applications. Whether developing sports nutrition products, functional beverages, or dietary supplements, PQQ offers a scientifically supported ingredient to enhance product efficacy and consumer appeal. Exploring its synergistic potential with other beneficial ingredients like CoQ10 can also lead to innovative and highly effective formulations.